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Mandating Gun Locks Can Have Unintended Consequences

Last year, right after a student fatally shot eight classmates and two teachers at Santa Fe High School, Texas Lt. Gov. Dan Patrick urged Texans to lock up their firearms. The killer had stolen his father’s guns.

Beretta APX Promotion

Now through July 31, 2019, Beretta will be running a promotion in which you will be eligible to receive a $100 rebate when you buy any of these eligible Beretta APX striker-fired pistols: Full-Size, Combat, RDO, Centurion, and Compact (excludes the new Beretta APX Carry).

Top Takeaways from the 2019 Firearms Industry Summit

The National Shooting Sports Foundation hosted more than 160 leading industry professionals, representing all segments of the firearms and ammunition industry, at its 2019 Industry Summit last week at Cheyenne Mountain Resort in Colorado Springs, Colorado. Those who attended the event heard from dynamic speakers, joined thought-provoking discussions, enjoyed networking opportunities and got an up-close […]

The post Top Takeaways from the 2019 Firearms Industry Summit appeared first on NSSF.

Set Your Sights On Thermal Optics

Advances in technology are changing the way people do pretty much everything — hunting included. And with predator populations (like feral hogs and coyotes) also on the rise in most parts of the country, it’s time for firearms retailers to set their sights on thermal imaging products. Trending Now: Buying More, For Less For consumers, […]

The post Set Your Sights On Thermal Optics appeared first on NSSF.

Outfitting Hunters With A New Optic

With the fall hunting season soon coming into view, now is the time to invest the resources into carrying the right mix of optics for your customers — along with educating your sales staff on grasping the ins and outs of why one optic might be better suited for another, depending on the end use, […]

The post Outfitting Hunters With A New Optic appeared first on NSSF.